Friday, April 16, 2010

Slant It

You can write your article two different ways. The common method is to write an article and search for a magazine or ezine to publish it. A better way is to slant the article to fit the needs of a particular publisher. That's called "knowing your markets."

For instance, I don’t like put-down jokes and I decided to write an article on the subject. I aimed it at parents so that they could set the example for their children.

I sent the article to Focus on the Family and their guidelines stated that staff wrote 90 percent of their articles. I had studied the magazine enough to know my article fit their scope and style, so I sent it. Three weeks later an editor wrote to say she liked the article and that it was exactly the kind of material they wanted. (I felt affirmed by that comment.)

The problem was that they didn’t see how they could use it for at least a year. "This isn’t fair to you," she wrote, "so please feel free to sell it elsewhere. If you have not sold it within six months, please send it back and we’ll accept it for publication."

I didn't want to wait. I changed three sentences to focus on adults in general, gave it a new title, and sent it to Signs of the Times. They bought it and also paid more money than Focus.

In my early days of writing I wouldn’t have known how to do that. Despite my changing the slant for a second magazine, the principles of writing articles still holds. I started my article with one basic thought, illustrated my point, illustrated the harm of put-down jokes, and offered suggestions on how to avoid that type of humor.

Slanting is part of the craft we learn. It's more work to slant your writing for a specific publication, but it's a sign of professionalism.


  1. Great information, as always!


  2. Thanks for sharing how to do this specifically. I'm going to take some of my rejects & try to slant them another way for other publications.

  3. Since I haven't ever had any writing courses, I really appreciate you sharing your writing advice and wisdom. Thanks.

  4. Cec: Scenario: You write an article for FOTF. They want to hold it for a year. You re-slant the article and it is accepted by SOTT.

    When you do that are you being true to your original idea, philosophy, belief?
    Jim Connelly

  5. Thank you for this information. I actually do this and didn't know it had a name :).

  6. This is what I needed to hear.Thanks for good answers to writing questions.


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