How do you know you have an idea that interests enough people for a book? A few years ago a publisher turned down my book called When Someone You Love Has Alzheimer's. They didn't think the market was big enough. I contacted another publisher and I pointed out a number of statistics, such as that doctors diagnose five million people each year with Alzheimer's; however, my point was I wanted to reach the friends and family members, not those with Alzheimer's. That expanded my potential audience four or five times. The second publisher bought it and a third publisher asked me to write a gift book for 2011 release, When Someone You Love No Longer Remembers.
That leads me to an important reason for articles first. We can assure ourselves we have an audience for the topics about which we choose to write. If magazine editors buy the articles and if readers respond positively, we know we’re moving in the right direction.
Further, once we start publishing in an area, we link our names with specialized topics and that makes us experts. For example, I wrote five articles about getting, working with, and firing literary agents. Two different compilers of books for writers asked me to write an article on agents. The Christian Writers’ Guild hired me to write a 2,500-word study about agents for one of their on-line courses. Another publisher hired me to write a booklet on the topic. I received invitations to speak at conferences and they frequently asked me to speak about agents. Those same conferences provided opportunities to pitch book ideas to editors.
Why did they ask me to write or speak? Was I the most knowledgeable person around? No, but the editors knew I had published several articles on that topic. In their thinking, that made me an expert.
Become an expert in your field. You can do that by publishing articles on your specialized topic.