As you tell the story, you show that your experience appeals to a wide audience. That is, your learned insights hold meaning for others.
In my HomeLife article about forgiving another missionary, the universal appeal was that all of us struggle with being hurt by others, especially when we feel we’ve done nothing wrong. It took me a long time to want to forgive the man and even longer to admit that I might have had some culpability in the situation.
As I told my story, I showed readers how Cec Murphey learned to forgive someone who had hurt him. I could have said, "I learned four principles from this experience." Instead, I chose to show the four things (not numbered) by relating my progress from wanting to forgive to being free. Either method can work as long as we help readers grasp what we’ve been through.
If my articles don't have universal appeal, I have nothing to share.