That leads to the final ingredient for PE accounts. It’s not enough to have a learning experience, even one with universal appeal; we have to answer the implied question: How does my experience help others? What meaning does the story hold for readers?
I concluded my article on forgiveness by sharing that years after I had forgiven the man, we met unexpectedly in the United States. When I stared into his blue eyes, I knew I had forgiven him and that I cared about him. We warmly hugged each other. By describing our meeting, I pointed readers to the healing results in the other person and in me and said that when we ask forgiveness, each of us benefits.
So what? We haven't finished an article or story until we've answered that question.