Sometimes that's obvious and here's an example. I expressed the topic for my book Aging Is an Attitude by its subtitle: Positive Ways to Look at Getting Older. I wrote the book because I got tired of negative media images and out of my own struggles about getting older. I also realized I couldn't choose to age—God made that decision—but I could decide my attitude during the process.
Every chapter in that book goes back to one point, even if I don't state the words: Here's another positive way to look at getting older.
2. Make your writing straightforward. You're giving information to readers who want to learn something, extend their knowledge, or look at a subject in a different way. Your article could be as straightforward as seven ways to stretch your money in a down economy or how to find thirty minutes (or five or ten) each day for a quiet time with God.
We write how-to articles and books
to give information about how to do something.