Here's an illustration that shows how we choose what we wish to emphasize in a sentence.
1. Cecil Murphey received a million-dollar advance from Penguin Books last week [not last year].
2. From Penguin books [not from Doubleday], last week Cecil Murphey received a million-dollar advance.
3. Penguin Books paid a million-dollar advance last week to Cecil Murphey [and not to someone else].
4. Last week, Penguin books gave a million-dollar advance to Cecil Murphey. [Because of word order, last week receives the emphasis.]
It's subtle. Most readers wouldn't get the difference between the four examples. That's all right because they don't have to understand the techniques. What readers grasp is that some people write better than others.
Serious writers are sensitive to the rhythm of a sentence
and know where they want to place the emphasis.