What’s so important about how we start an article or a book? I can give the answer in one sentence: We must earn the right to be read. It’s that simple; it’s also that difficult.
For me, the most difficult part of any piece is the first sentence. If readers don't like the invitation to read, they'll close the book or click on a different site.
All of us have different methods of writing, but here's my one immutable rule: I don't start writing a manuscript until I know the first sentence. I may edit those words and change the structure of the opening paragraph five times, but I know where I want to start.
If I know where to begin I can plan where I want to go and how I'll get there. I rewrite those first words more than anything else. For example, I’ve already rewritten the first sentence of this blog entry six times and I may revise it again before I finish.
Good writers earn the right to be read.