"Anyone can market," they tell me. Maybe so, but I haven't done very well at marketing myself. My virtual assistant, Twila Belk, has done far more for my visibility than any of my endeavors. (For that reason, she will continue this series.)
Some experts say that marketing or promotion isn't self-promotion or calling attention to yourself. "It's not about you," they insist.
Really? Then who is it about? I hear this especially from the religious/Christian community and I disagree. If it's not about you, don't do it. You might want to think of yourself as a divine instrument. Isn't it about building your platform? If that's true, then who is it about?
You have to sell yourself because you and your product go together with consumers. The more people know who you are (and especially if they like you), the more readily they buy your books.
Not everyone can market, but that doesn't excuse you. These days, marketing yourself and your books are your built-in responsibility. If you can't sell your products, you may need to get help from people who can.
1. What can I do to build my expertise?
2. How do I build my name recognition, so potential readers will identify my product with me?