A warm fuzzy is a good impression or a feeling of comfort or trust, and when we create that in our readers and in our industry relationships, we are remembered in a good way. That strengthens our platform.
Here’s an example: Cec has a habit of writing thank you notes to the hosts and/or producers of each radio and TV interview he has. He prefers to send the note via snail mail, but if that address isn’t available he’ll send it through email. He often hears that he’s the only interviewee who has ever done that. The hosts and producers are impressed with his thoughtfulness and are eager to interview him again.
Another way to generate warm fuzzies is to show a genuine interest in people. When talking with them in person, look them in the eye. Listen. Call them by name. When emailing, using social media, or chatting by phone, be personable and kind.
Also, think about how you can give back and invest in others. Realize that you didn’t get where you are today without someone investing in you. There’s a biblical principal about the more we give, the more we receive, and it works that way in building our platform. Cec often shares his favorite verse that relates to this. It comes from Jubilations 4:4 and says, “Yeah, the Lord shoveleth it in, and I shoveleth out; and behold, the Lord hath the bigger shovel.”
Creating warm fuzzies might not be a normal marketing strategy, but I’ve seen it pay off in big ways.
What are some of your ideas for creating warm fuzzies?
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Twila Belk, aka The Gotta Tell Somebody Gal, is a writer and speaker who loves braggin’ on God. She works full time with best-selling author Cecil Murphey and enjoys teaching at writers conferences across the nation. Twila has written or co-written five books and contributed to several others. For more info, visit www.gottatellsomebody.com.