Friday, April 25, 2014

Twila's Tips for Building Your Platform (Part 6 of 8)

Pay attention to current events, happenings, and holidays, and think about potential tie-ins to your book or topic. Here are two examples.

1. Cec is a sexual abuse survivor. He’s written two books about abuse, has a blog for male survivors, and often speaks and interviews on the topic. We see headlines in the news quite often about male sexual abuse, sometimes every day. When Oprah Winfrey had Tyler Perry on her show along with 200 male survivors, we took advantage of that opportunity by creating a news release offering ten suggestions to help a man you care about move through recovery. That news release generated a lot of publicity for Cec. We had similar opportunities with the Jerry Sandusky/Penn State scandal. We didn’t mention Cec’s books in the body of the release, but his bio included all the pertinent information and a link.

2. Last year Regal Books released Cec’s and my book I Believe in Heaven: Real Stories from the Bible, History and Today. In it we included a variety of stories such as Don Piper’s and Colton Burpo’s heaven experiences (and many that have never been told). The increased interest in heaven because of the theatrical release of Colton Burpo’s Heaven Is for Real provided a perfect opportunity for us to promote our book, and we’ve done that in a number of ways. Regal Books also created a special eBook offer to help us gain new readers.

Because I’m a smart author,
I look for tie-ins and new ways to promote my book and message.

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Twila Belk, aka The Gotta Tell Somebody Gal, is a writer and speaker who loves braggin’ on God. She works full time with best-selling author Cecil Murphey and enjoys teaching at writers conferences across the nation. Twila has written or co-written five books and contributed to several others. For more info, visit www.gottatellsomebody.com.

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