Tuesday, April 29, 2014

Twila's Tips for Building Your Platform (Part 7 of 8)

Think about whom you’re trying to reach, where they hang out, and how to connect with them there.

Social media gives us many opportunities to create a community or become involved in a community and make connections there. That’s a big part of developing our platform. But we shouldn’t neglect the in-person opportunities.

What is the topic of your message or theme in your book? Are there local, regional, or national groups with people of similar interests you can join? Can you go to conferences where your target audience meets and make connections there? Can you teach workshops or develop seminars based on your topic? Cec mentioned in a previous blog post about speaking on your topic to various organizations and gave ideas about how to do that.

Here’s one way we’ve worked to get Cec in front of his target audience. It’s on a larger scale than what many of us are able to do right now, but it shows the potential of what can happen.

A few years ago we learned about the American Association of Christian Counselors (AACC) World Conference to be held in Nashville. More than 7,000 counselors, pastors, and ministry leaders would attend. Cec has several books that are an excellent fit with that target audience, and I researched for information about how we could be involved. We purchased an exhibitor booth and lined up two book signings. We interacted on a personal level with Cec’s target audience, they became aware of his many great resources, and they got a good feel for who he is. A lot of warm fuzzies were created as well.

Last fall we attended our second AACC World Conference as exhibitors, but this time Cec was able to teach a workshop as well as have two book signings and a couple of interviews. We built on the foundation that was laid at the previous conference. He’s now known as an excellent resource and he has credibility within that audience.

Because of getting Cec in front of that audience, he’s had ongoing speaking opportunities, requests for interviews, new book projects, and he now contributes to the AACC blog. The exposure he’s received is great and the momentum continues.

Where does your audience hang out? How can you get in front of them?

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Twila Belk, aka The Gotta Tell Somebody Gal, is a writer and speaker who loves braggin’ on God. She works full time with best-selling author Cecil Murphey and enjoys teaching at writers conferences across the nation. Twila has written or co-written five books and contributed to several others. For more info, visit www.gottatellsomebody.com.

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