We’ve discussed several good ways to build our platforms. Now I want to give you a few examples that will have the reverse effect.
At one time Cec and I hosted an online radio show. I received three emails within a short period of time from a man pitching himself as a guest. Here are excerpts:
Tuesday, 8:13 p.m.
I am (name of person), author of a powerful book entitled (name of book) and I want you both to have a free copy of my book. It is about Christ and how one may be born again. You will love it because it is a book like no other. If you write me at the email address up above, I can send you the screen version for your enjoyment, or I can mail you a paperback, or you can purchase one at Amazon for cheapest. Quite simply, when people read my book, they get saved. I am always happy to talk about it and, of course, I would jump at any invitation to discuss Christ's plan of salvation on your show.Thursday, 3:57 p.m.
Hello Twila! Hello Cec!He attached a press release and encouraged us to look at his “one small, yet powerful, review on Amazon!” And he closed with this: “P.S. -- there are only about 3 grammatical errors in the entire 160 pages -- see if you can spot them!”
I'm (name here), and ya'll are in for a real treat! This book is going to be something you won't want to put down… Once you start reading this book, you won't be able to put it down; however, because this book is sooooooo powerful, Twila and Cec, the devil will do everything in his power to keep you from reading it. Satan will even try to convince you that it's a waste of time. The "father of lies" will do everything in his limited power to keep you from feasting on the nourishment contained within my humble book -- so, don't let him win. Satan will win if you drop your guard. This book is such a weapon against him that he will utilize everything within his means to keep you from reading/understanding it, or even "giving it a chance."
Feel free to ask questions. If, at some future point, you'd like to have me on your show, everyone is in for a real treat. Many will get saved. Christ will be honored. And, of course, we will not mention any names that appear in my book (I believe in good taste!).
ATTACHED you will find:
1) the book
2) the book's cover
Please read it slowly. Let it sink in. Read the whole work, Cec. Read the whole work, Twila. Each chapter is unique and will please you, challenge you, disturb you, thrill you, and make you appreciate Christ all the more. I guarantee it.
IN SUM, I'm just a regular fellow. I teach English at: ____________.
Thursday, 5:29 p.m.
Just a follow-up...
Dear Twila, I'm just trying to make sure you got the copy of my book that I sent to you (via email) earlier today.BTW—I checked out his book on Amazon and noticed the title had a misspelled word in it.
Twila, if it never reached you, let me know and I'll send the original email again. My Internet Service Provider has had issues in the past, so, I just wanted to see if you got it.
In sum, I can't wait until you and Cec delve in to my book. It's unlike anything else you've ever read, before! As such, and because we have an arch enemy who doesn't want it to reach you, I'm attaching it again "just in case."
If you hosted a radio program, would you want to have him on your show? Tell me your thoughts.
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Twila Belk, aka The Gotta Tell Somebody Gal, is a writer and speaker who loves braggin’ on God. She works full time with best-selling author Cecil Murphey and enjoys teaching at writers conferences across the nation. Twila has written or co-written five books and contributed to several others. For more info, visit www.gottatellsomebody.com.