Friday, May 2, 2014

Twila's Tips for Building Your Platform (Part 8 of 8)

As writers who want to be read, we have to think about our platform, and sometimes it weighs heavily on our minds. The whole idea of marketing can be overwhelming to us, and because of the magnitude of it we might become paralyzed and do nothing.

We’re bombarded with messages from agents, editors, publishers, and other industry professionals that we gotta do this and we gotta do that and we gotta, gotta, gotta. We see all the things Suzy and Bob are doing to promote their books and we wonder how they were blessed with 12 extra hours in their day. Then we start feeling guilty because we can’t do enough. We might just want to scream and say forget it all.

I give you permission to stop thinking you have to do everything that others are doing. I give you permission to stop thinking you have to do everything people say you gotta do. My advice is to do one thing and do it well. Then move on to the next thing and gradually add to what you’re doing. Find what works for you. Discover what you really enjoy and spend time with that. And realize that everyone’s marketing plan and strategy is different. What works for one person doesn’t work the same way for all.

Eventually the things we do to increase our platform—small touches and big--work together and build momentum. I liken it to the way a flywheel works. A flywheel requires a lot of pushing to get it spinning, but once it’s spinning it continues on its own.

Remember this: If you do nothing, you can expect nothing. Start with one thing—no matter how small—build on it little by little, and see great results once you get that flywheel turning.

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Twila Belk, aka The Gotta Tell Somebody Gal, is a writer and speaker who loves braggin’ on God. She works full time with best-selling author Cecil Murphey and enjoys teaching at writers conferences across the nation. Twila has written or co-written five books and contributed to several others. For more info, visit


  1. Twila, thanks for the grace-filled and realistic marketing/platform advice. It is a breath of fresh air.

  2. You're welcome, Joan. I appreciate your nice comments.


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