1. We Don’t Bore Our Readers.
We can't bore readers, instead they stop reading. Perhaps that sounds obvious, but too many writers are fascinated with their topic—usually their own lives—and assume everyone else cares. If we write as a form of therapy (and that's valid), and recognize what we're doing, we don't try to push the rest of the world to read our struggles.
Some writers assume readers are eager to grasp every word they write. The opposite is true: We have to persuade people to read us and assure them that the time they spend with us will be rewarding.
We do that at the start of our manuscripts. What promises do we make in our titles? In our first sentence? Opening paragraph?
When we forget readers, we invite them to close the book. Whether we're entertaining or teaching, people read because of their perceived needs. We write to meet those needs.
Because we find it interesting, or we think our life is newsworthy, it's easy to assume everyone cares. It's better to assume no one cares about what we write. Our task is to give readers reasons to care—early in the article or book—and keep them interested because we relate to their lives.
If we put the needs of readers first,
we earn the right to be read.