Friday, March 27, 2015

Attending Trade Shows (Part 3 of 3)

Elaine Wright Colvin makes additional practical suggestions.

* "A good pair of shoes is a must for a comfortable convention. As a representative of WIN, professional dress (Sunday type attire) is the rule for everything else."

As culture changes, so does everything else and today, dress is far more casual. Even so, my rule is simple: Look professional.

* "A strong bag for carrying all those freebies and catalogs is a lifesaver (an expandable bag on wheels, brief case, backpack, whatever works best for you)."

* "Visiting booths near espresso/concession stands, restrooms, and the VIP Autograph booths where you want to be in line helps your schedule. If that’s not possible, try to make other convenient arrangements. Your feet will thank you for planning ahead and preventing unnecessary back-tracking."

* Try to schedule "the most boring seminars/press conferences right after lunch." Pace yourself so you have enough energy to make it through a hectic week.

* Tipping. I've never seen this noted anywhere else, but Elaine tells her readers to adhere to tipping standards. She adds, "Bless the people who serve you in a way they'll understand: Increase their income."

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