Introverted and Extroverted Writers
Why, I asked myself, can some people promote effortlessly and others cringe? It helped me by considering the difference between introverts and extroverts. I’m aware that there are many issues involved, and I’m also cognizant that most of us can shift from one mode to the other, but let’s think of this as referring to our natural preference.
What I write below refers to the ideal introvert or extrovert. Most of us have some qualities of the other preference. I’m an extrovert, but my tree leans into the introverted yard.
Thus to use a simple definition, introverts find energy within themselves and are more comfortable when they can spend time thinking and feeling. They prefer to reflect before acting. Extroverts are energized by the outer world and prefer to communicate more by talking than by writing.
It works this way. Both types attend a party. After half an hour, the extroverts are still moving around, talking, and feeling stimulated. At the same party, introverts move into a corner with one or two people. They already feel drained and wonder how long it will be before they can leave.
If these are natural preferences, how does this affect the way the two personalities promote their books? Extroverts start with an edge because they’re naturals. Being outwardly oriented, it’s easy for them to talk about what excites them—their books. They also tend to develop networks easily and reach out to strangers at booksignings or conferences.
Introverts start at a disadvantage, because they’re not as likely to push promotional ideas, make cold calls, or gravitate toward strangers in the bookstore. Once they shift into their role of talking about their books or being interviewed, however, they can run alongside their counterparts.