Friday, December 9, 2016

Maximize Your Media Interviews (Part 2 of 2)

(This post comes from Don Otis.)

Here are FIVE things I have learned over twenty-five years of working with more than 1,000 authors that will help you make the most of your interview experience.

1. Be enthusiastic. Most listeners or viewers have short attention spans. We all have more listening or 
viewing options than ever before. Be excited about your topic, your book, your organization’s mission.

2. Be aware. Be relevant. Be prepared. Re-read your book. Look for specific ways to connect to the host or audience. Do research about the media before being a guest.

3. Have a hook. Give people a compelling reason to respond and respond now. Maybe that’s a special offer. Maybe it is value-added component. Maybe it is connecting with a felt need that will help their marriage or finances.

4. Tell stories. People care more about your stories than they do about statistics or your opinion. Jesus told parables. People remember stories.

5. Give out your contact information. You might be surprised how many authors fail to do this even if a host does not ask for it. Let people know how to reach you, your organization, or get a copy of your book. 

While it seems self-evident, always be gracious to hosts or producers. Remember the story of Jesus healing the ten lepers. Just one came back to say thanks for the life-changing encounter. Be that one person.

* * * * *

—Don S. Otis, president of Veritas Communications, a publicity agency, has scheduled more than 30,000 interviews since 1991. He is the author of five books, has hosted his own radio show, and has produced radio and television shows in Los Angeles and Denver.

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