1. Do Grow Your Email Newsletter List
My most successful clients all have large e-newsletter lists with at least 50,000 subscribers. If you don’t have a newsletter, start one today. If you do, maintain consistency and focus on growing your database. Encourage signups by offering an exclusive resource to attract new subscribers. Set a goal to add at least 100 new subscribers per month.
2. Don’t Stop Asking For Referrals
Last year, over 50 percent of my revenue came via referrals. Obtaining referrals is the most efficient and cost-effective way to increase your business. Generating referrals is simply asking current customers, “Who else do you know who needs my value?” or “Could you introduce me to _____?”
3. Do Enhance Your Brand
There are so many voices competing for America’s attention that it’s imperative to be seen as an object of interest. If you have no brand, or your brand is bland, make this your year to resolve the problem. For expert advice on this topic, see Chapter 3 in my book, Sell Your Book Like Wildfire.
As you read these 10 Marketing Do’s and Don’ts, pick two or three issues and work on them this week.
--Rob Eagar is the founder of WildFire Marketing and a broad-based marketing consultant who helps authors, publishers, and organizations spread their message like wildfire.