Tuesday, January 31, 2017

10 Marketing Do's and Don'ts for the Year (Part 2 of 3)

--By Rob Eagar (used with his permission)

4. Do Launch New Products
For every good book, product, or service, there are usually three or more spin-off opportunities. For instance, turn a printed book into an e-book, live event, or video curriculum. Take your top-selling products and offer them into larger or smaller sizes. Doing so helps you attract a wider audience and expand sales more efficiently.

5. Don’t Let Your Website Get Stale
Are you guilty of going through last year without updating your website? If so, you’re implying that your business is stagnant. This year, add new content on a monthly basis, such as new articles, stories, samples, testimonials, products, case studies, etc.

6. Do Raise Your Fees
When was the last time you raised the prices on your products or services? Inflation is always going up, and if your fees don’t rise with it, you’ll fall behind. You should be smarter than a year ago, so you should be worth more. Raise your fees.

7. Do Attend Major Conferences in Your Field
Where do influential leaders gather? At major conferences and events. If you want to meet them, you’ve got be in the same room rubbing shoulders together. Pick at least one new conference to attend and put it in your budget.

As you read these 10 Marketing Do’s and Don’ts, pick two or three issues and work on them this week.

Rob Eagar is the founder of WildFire Marketing and a broad-based marketing consultant who helps authors, publishers, and organizations spread their message like wildfire. http://www.startawildfire.com/

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