--By Rob Eagar (used with his permission)
8. Don’t Burn Yourself Out
The typical author, business owner, and non-profit director works a tireless schedule. Downtime can get pushed to the backburner, which leads to exhaustion, stress, and lowered creativity. Plan vacations now and make them sacrosanct. You’ll face this year feeling more relaxed knowing a vacation is on the books.
9. Do Pursue Bulk Sales
Bulk sales provide more revenue with less effort. For example, if you speak at conferences, encourage the director to buy your book for every attendee. Provide volume discounts as the quantity goes up, or create a special version of your product unique to the customer, such as custom covers, exclusive content, bonuses, etc.
10. Don’t Skip Your Professional Growth
Don’t view professional development or hiring outside expertise as an expense. View it as investing money today to make more money tomorrow. But, only take advice from someone who has succeeded at achieving your intended goal. If you want to increase your business acumen, you must increase your skills.
As you read these 10 Marketing Do’s and Don’ts, pick two or three issues and work on them this week.
Rob Eagar is the founder of WildFire Marketing and a broad-based marketing consultant who helps authors, publishers, and organizations spread their message like wildfire. http://www.startawildfire.com/