Tuesday, December 26, 2017

Secrets from Professional Writers (#11)

11. We behave professionally.

Professionals are people on whom editors depend. We don't just make our deadlines, we beat them. We're dependable. Many years I received opportunities to ghostwrite for a publisher—and did a total of 35 for them. Although I didn't know the reason for at least a decade, a woman had written many books for them and she was excellent. She had failed to meet every deadline. They got tired of working with her.

Another thing about professionals is that we take criticism well. We know we have things to learn. Even if we don’t agree with what an editor says, we seriously ponder it instead of responding with anger. A once-famous writer called an editor on the phone and berated her. The story I heard (from someone who sat there) was that the writer yelled and screamed for nearly five hours. Maybe that's a reason she's no longer a famous writer.

I could list other characteristics, but professionals seem to have an innate sense of the correct thing to do at the right time. Perhaps I could sum it up by saying that professionals try to be sensitive to others, especially in the way they treat people who are a few rungs lower on the ladder than they are.

I am a professional and I behave professionally.

Tuesday, December 19, 2017

Secrets from Professional Writers (#10)

10. We reach out to other writers.

Thirty years ago, Suzanne refused to help another writer because "she'll become my competition." I didn't agree then; I strongly disagree today.

I believe in the principle of giving ourselves freely and sharing what we know. I don't think of others as my competition. I think of them as other writers who are trying to sell what they write. I want to help.

Here's my favorite verse that's not from the Bible: Yea, the Lord shoveleth it in; I shoveleth it out; and behold, the Lord hath a larger shovel (Jubilations 4:4).

To the fearful and insecure, it may sound outrageous to give away what we've worked hard to learn. But it really works the other way. I'm a giver and I like to give. As I examine my writing career, every upward step I've taken has come about because someone else opened the door. My first book publisher and my first agent came because someone else opened the door. In both instances, the help was from individuals I had helped but never expected any return.

Professionals know that. They enjoy sharing what they know and giving to others. That puts them in a position to receive from others.


We receive by giving; we grow by sharing.

Tuesday, December 12, 2017

Secrets from Professional Writers (#9)

9. We study the markets. (Part 2)

If you don't study the markets, you lower your chances of selling anything because you don't know what publishers want. If you send in something that's outdated or no longer of interest, you frustrate editors. Do it often enough and you create a negative reputation among editors (and they do talk with each other).

As you study what's out there, you can ask yourself, "To what does that lead?" You can learn to anticipate what the public will read next. For example, I suggested for years that books for retiring baby boomers would be a big thing. So far I haven't seen many books on the topic, but they're definitely on the way.

Studying the markets is more than selling; it's staying abreast about what goes on in the world. We figure out the felt-needs of people, sometimes before they're aware.

We study the markets because we're professionals.
Professionals are always on the learning curve.

Tuesday, December 5, 2017

Secrets from Professional Authors (#8)

8. We study the markets.

One way to define success is that we sell what we write. Professionals don't rely solely on agents, but they know what's going on in the world around them. They're aware of writing trends. The best professionals spot trends before they become trends.

In 1989, I wrote a book for caregivers of loved ones who suffered from Alzheimer's. I wrote two other books for caregivers. They didn't do well because I was too far ahead of the loop. In 2004, I did another series of caregiving books with only slightly better results. The trend had begun and I lectured often on caregiving.

In 2009, I started a series of gift books for caregivers and they've done quite well. I continued to write in that field, but it's no longer my focus because there are already so many people out speaking and teaching.

That's what I mean by studying the markets. I co-wrote Don Piper's 90 Minutes in Heaven and it stayed five years on the New York Times' best-seller list. Since then, other books have come out about heaven. In the fall of 2010, two books, both about a child who went to heaven, appeared.

In the summer of 2010, I released my book When a Man You Love Was Abused. So far as I know, it was the first book on the topic aimed at the Christian market by a royalty-paying publisher. The book has done well and I know of several other books on the topic that have gotten a thumbs up because of my book's success.

By contrast, memoirs and autobiographies aren't doing well, unless the subject is a celebrity, and some of them haven't shown strong results, such as Kitty Kelley's bio of Oprah.


Awareness of the market doesn't guarantee sales,
but it does increase your chances of selling.