Tuesday, March 6, 2018

Aphorisms (Part 10 of 10)

When we sell manuscripts to publishers, they retain the right for the title. In my early days, I had no choice when editors insisted on changing mine. For example, one of my early books carried the title Put on a Happy Faith, and sold 40,000 the first year. My follow-up book I titled Have a Faith Lift. An editor said, “You’ve made an inroad with the cutesy title, and now we want to reach out of the more sedate readers.”

I had no voice in the matter and it came out as How to Live a Christian Life. It sold a total of 6,000 copies.

These days, however, publishing houses usually confer with their authors. Most of my books have kept the original title with sometimes a minor tweaking. My title was 90 Minutes in Heaven: A Story of Life and Death. Revell editors reversed the subtitle to A Story of Death and Life. I think they were correct.

On the other hand, another book I wrote for Don Piper carried the title of Departing Instructions for the Life Ahead: A Study of John 13 to 17.

Sad to say, the New York house didn’t seem to understand our audience, and they called it Getting to Heaven, with the subtitle Departing Instructors for Your Life Now. I still think it was a dreadful mistake on their part. (That publisher has since closed its Christian book division.)

Think about your title. Play with it in such a way that attracts readers. The use of aphorisms can work there. One of my titles was Making Sense When Life Doesn’t. The book didn’t have outstanding sales, but I still believe it was a good title. It also was a terse summary of my book.

The more faithfully I write aphorisms, 
the more I see many practical uses for them. 

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