Tuesday, March 27, 2018

Markets Are Different Than You Think (Part 1 of 2)

This article is by Dan Balow, an agent with the Steve Laube Agency. It's used with his permission.

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Let’s discuss the culture in the United States and the Christian writer. Here are some unavoidable things to keep in mind as you write:
  • Ours is an “entertainment culture” where all forms of diversion are more important than just about anything.
  • Ours is a “drinking culture” where alcohol in all forms could be characterized as socially and economically important to more people than ever before.
  • Ours is a “sexualized culture” where certain behavior is assumed and even encouraged.
  • Homosexuality is a widely accepted lifestyle.
  • Most people generally hold a mix of political views, making them difficult to label.
  • Divorce is prevalent and long-term co-habitation is common.
  • Fewer and fewer children have a mother and father who live with them.
  • People do not work at the same company their entire lives, then retire. Pensions are something for public employees only and probably not forever. Retirement will come later and later. 
With the above I am addressing the culture as a whole, churchgoers and non-churchgoers. In addition, Christians have this going for them:
  • Most have a mix of theological views, many which have little or nothing to do with Scripture. They struggle to reconcile the list above with the Bible.
  • Church attendance is either shrinking or growing depending on who you talk to, but it is more commonly described as sporadic and unpredictable. 
As Christian writers go about the process of developing their work, they write to a less-than-ideal world where things are not at all like some Christian Norman Rockwell image might suggest.


  1. Yours is an accurate and astute analysis, Cec. Our audience is externally far different from what it was 40 years ago when I started writing. But internal needs remain the same, although much more pronounced, I think. It is to these internal needs that I write, while keeping in mind that the external changes affect the way I address the internal needs of my readers. Blessings to you for your faithfulness!

  2. Yes, so true. Christian books even from a decade ago, seem dated because of the cultural shift. Relevancy in writing has its challenges as we grapple with how to deliver truth without compromise and love without limits.


What are your thoughts?