Tuesday, March 20, 2018
The Book Hook Hall of Fame (Part 2 of 2)
This post comes from marketing consultant Rob Eagar ’s blog, “Wildfire Marketing.” It's used with his permission. (Cec) * * * * * As a...
Tuesday, March 13, 2018
The Book Hook Hall of Fame (Part 1 of 2)
As I finished creating my 10-part series on writing aphorisms, I read marketing consultant Rob Eagar ’s blog, “Wildfire Marketing.” The ne...
Tuesday, March 6, 2018
Aphorisms (Part 10 of 10)
When we sell manuscripts to publishers, they retain the right for the title. In my early days, I had no choice when editors insisted on chan...
Tuesday, February 27, 2018
Aphorisms (Part 9 of 10)
Once we get used to writing aphorisms, we discover they do more than make clever statements. They’re also useful in writing articles and boo...
Tuesday, February 20, 2018
Aphorisms (Part 8 of 10)
Think of the times you’ve read an article or a book and afterward thought, Yes, it was all right. Nothing special. Or you might think, It re...
Tuesday, February 13, 2018
Aphorisms (Part 7 of 10)
Memorable sayings need to have a twist—a surprise. Knowing or informing doesn’t grab us because we read nothing unexpected—that is, it holds...
Tuesday, February 6, 2018
Aphorisms (Part 6 of 10)
I once read that the adages we quote lead us one of two ways. The first is directive . That is, they subtly nudge us to change our behavior ...
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