Tuesday, January 18, 2011

The Writer as Speaker (Part 2 of 2)

Creating Speaker Promotional Materials

(Kathy Carlton Willis)

Now that you have the design for your speaker-promotional materials, how do you distribute them? Here are suggestions to help you let the right people know about your programs and result in more bookings on your calendar.

Online Documents
Save your promo materials as PDFs and make them available online. On your email to event planners, send a website link rather than an email attachment, which is often frowned on. It's also faster than sending print materials through the mail. Along with your own website, consider saving the PDF to a public document-sharing site such as googledocs or docstoc.com.

Eblast Mailer
Redesign your printed promotional materials as an eBlast. An eBlast is a bulk email campaign that sends creatively designed materials in the body of an email. Eblast servers allow you to track who opens the email and who clicks on the links.

By phone, follow up those positive responders. They’ve already heard about you through the mailer, so your calls won't feel like cold calls.

Mailing Database
Compile a mailing database by researching contacts online and by trading lists with others who speak to similar audiences. Start local before you branch out (think Jerusalem, Judea, Samaria, and to the uttermost parts of the world).

A database is a spreadsheet with headers to reflect the contact information in a format that is mailer friendly. Use your database to send mailers with USPS or eBlasts, and you'll have phone numbers for follow-up calls. Another option is to collaborate with a professional who has readymade databases.

Pay attention to where others say they have been as guest speakers. For future reference, add those groups to your database. Fill in the blanks by using a search engine to pick up details you need, such as the name of group or church, mailing address, phone number, email address, fax, and contact name.

Don’t wait for event planners to call you. Become active, and you'll see an increase in the number of bookings on your calendar.

-—Kathy Carlton Willis, Kathy Carlton Willis Communications, is an editor, publicist, certified CLASSeminars speaker and faculty member. She enjoys helping writers and speakers.

KCWC BLOG: http://www.kcwcomm.blogspot.com
Kathy’s BLOG: http://imlivingoutloud.blogspot.com


  1. I just wanted to thank you for your valuable hints and suggestions. While I am still a long way off from implementing them, I have a file which I save them in for that wonderful day when my book is published. You are a blessing to God's Kingdom.

  2. Thanks Kathy and Cec. This is good stuff!

  3. Heather and Nan, thanks for your comments. I hope something I've written helps you with your own writing and/or speaking goals. Shine On!


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