Friday, June 3, 2011

How to Study Magazine Article Markets Online

(By Susan Titus Osborn)

As a magazine editor for eight years, I rejected articles for two main reasons.

1. They were not targeted to my publication.

2. They didn’t follow the guidelines.

Here are helpful ways to break into the online magazine market (or ezines). sells magazines as well as books. It lists 121 Christian magazines. I’m not suggesting that you purchase the magazines, but use the site as a starting point. Make a list of the magazines that would be appropriate to the article you are writing and then look at the individual websites.

Another excellent site is This site also lists general-interest magazines and lumps many religions into the “religion magazine” category. It also divides the magazines according to denomination.

The Lookout ( is a 16-page, weekly and online magazine with a circulation of 52,000. It uses 40 percent unsolicited, freelance material, and they assign the rest. It's nondenominational, conservative, and non-charismatic. Two-thirds of the readers are women, and 90 percent of the readership is over 50 years old. It publishes according to a theme list, which you may obtain by sending a self-addressed stamped envelope (SASE). The editor also wants manuscripts sent through the mail with an SASE.

Although they are print magazines, Sunday school take-home papers are often the easiest to sell because they publish 52 issues a year for adults and for children. Many are freelance written, so they always need material. They often use theme lists, as do many magazines, so study the website for each publication to which you desire to send an article or story.

Many publications will want your manuscripts sent electronically. Study your markets carefully and follow their guidelines precisely. There are also a number of online magazines. Some pay, some don’t, but they are an excellent way to build your publishing credits.

Do your research, study your markets, and carefully polish your articles. These are the ingredients to becoming a successful freelance writer.

Susan Titus Osborn, author or co-author of 30 books, is the director of the Christian Communicator Manuscript Critique Service. Contact her at or

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